Foundered by Zachary Laidlaw in 2019, this brand was launched with careful attention to detail with a focus on the modern individual.
The premier collection, Allure of Noir was based on the ideologies of deviancy and its associations. To embrace the different and deviant as an expression and to evoke empowerment through fashion.
House or Laidlaw allows you to capture the eyes of everyone, turning heads, seemingly unbothered. To stand out from the crowd and become the main character.
Zachary Laidlaw completed a Bachelor of Arts Degree specialising in Fashion from Fedisa, Cape Town in 2019.
Having started creating art and fashion at the age of 12, his educational experience furthered his knowledge in computer-aided design, nurtured proficiency in garment construction and pattern making and pushed a creative mind, building concepts and translating ideation to realisation.
Taking any task head-on with initiative, determination and distinction, creating designs that are functional yet unique and forward-thinking. His creativity combined with ambition gives him an edge in pushing the limits and achieving excellence.
House of Laidlaw offers unique pieces to queer bodied fashion risk takers, that want to unapologetically express themselves and are proud to be different.
Our fashion is designed to be gender and size inclusive, offering luxury style and fit, whilst adding sparkle, spice and sustainability to their wardrobe.